Cotton shawl collar cardigans finished with wrapped leather buttons top the price chart at nearly $1,000. Fine gauge cashmere crewnecks start at $645, cashmere knitted polos are $785, and cashmere joggers (sweatpants, essentially) are $895. The prices here are stratospherically expensive. Spread around the store are bare wood furnishings, threadbare rugs, framed nautical photos, tasteful Scandinavian lighting (sourced from Muuto and Louis Poulsen), and a Denti road bike to remind you that the company’s owner is a sporty Italian man. The high ceilings have been painted black to make them feel lower, making the space feel as cozy and intimate as the company’s plush knitwear. When you step inside the store, you feel like you’re under a capsized boat. The store is located at Pasadena’s Burlington Arcade, which is modeled and named after the London original (the store occupies the same space that once housed the neo-trad menswear shop The Bloke). Plus, it sounds nice, so long as you can pronounce it (say it slowly, it’s jhe-EYE-ah).īaroncini opened his first brick-and-mortar store last year during a global pandemic. It also suits a company specializing in thin, luxurious knitwear designed for Mediterranean climates, such as Sicily and Baroncini’s newly adopted home, Pasadena. Baroncini says the name represents him returning to his roots, the memory of feeling the ground underneath his feet. So he started his own brand, Ghiaia Cashmere, which is named after the smooth pebbles found on the shoreline of his native Sicily. It would be strange, he said, to suddenly go from telling people that Cucinelli makes the best clothes to championing Tom Ford. When Davide Baroncini left his job at Brunello Cucinelli, he didn’t want to work for another luxury label. Here’s part one, with part two coming in the next installment. This year, there are so many brands on the list, I’m splitting the post into two parts. ![]() To be sure, not all of them are new - many have been around for years - but they’re new to me. For the past few years, I’ve been doing annual roundups on new brands I find to be interesting. ![]() There’s always something new, something different, something to talk about. In an interview with The Telegraph, Patrick Grant of Norton & Sons once described fashion as being an “ever-moving feast.” I find that the quick-paced nature of fashion - where things are constantly being created and destroyed - makes the field endlessly interesting.
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